brooklinen moodboard+art

This test project focuses on capturing brooklinen’s bold, modern, elevated, and playful identity. I started by building a moodboard with visual references that I feel align with the brand’s clean, modern, and design forward aesthetic, as well as researching brooklinen’s current social and website graphics. From there, I created a series of paid and organic social ads inspired by that direction. I brought in my own creative touch through thoughtful layout choices, color, and photography.