LoveShackFancy

Created a conceptual social media campaign for LoveShackFancy as part of a test project to introduce the new season, Rebel Romance. The goal was to visually express the duality of the collection—combining the brand’s signature softness with a bold, modern edge.

I illustrated delicate icons including a bow, arrow, swan, and locket to reflect the romantic, feminine roots of the brand. These were paired with striking photography and bold typography to echo the “rebel” spirit of the collection. The result is a playful yet powerful creative direction that balances daintiness with attitude, in line with LoveShackFancy’s evolving aesthetic.