Sea New York Social Media

Developed a set of editorial-style social media ads for Sea New York as a part of a test project, using visuals from the brand’s Spring/Summer 2025 campaign. The goal was to create a bold, modern creative direction that felt elevated and on-brand, while also capturing attention on digital platforms.

Drawing from the strength of the campaign’s photography and signature floral patterns, the layouts blend editorial sensibility with a social-first approach. Design elements like film strip frames introduce storytelling and motion, while strategic logo placement reinforces brand awareness. The final concept delivers a polished, fashion-forward look with a narrative edge.

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Frank Darling

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The Frette Brand