Frette Brand Guidelines

Led the refinement and redesign of Frette’s official brand guidelines, delivering a refreshed and elevated visual identity. This updated guide includes revised color palettes and usage rules, modernized typography with clear usage standards, and an evolved approach to brand imagery and tone of voice.

The goal was to align Frette’s legacy of luxury with a more contemporary, cohesive, and functional brand system. The result is a comprehensive, easy-to-navigate reference that supports internal teams and external partners in maintaining brand consistency across all touchpoints. This update builds on the previous version with a more strategic, refined, and visually elevated presentation.